Media and press

Green Living Tips was launched in November 2006 and is operated by Michael Bloch – learn more about Michael here. If you’re interested in advertising on Green Living Tips, you can learn more about advertising and sponsorship opportunities here.

Mission

Green Living Tips seeks to provide earth friendly living guides and environmental news to those wanting to understand the environmental challenges we face and how we can address those challenges as individuals; through changes in lifestyle and consumption patterns. Feedback mechanisms on the site allow for visitors to ask questions about topics covered and to share their own tips with others – this user involvement aspect is an integral part of Green Living Tips’ success.

Read some reviews from GLT visitors and subscribers.

Interviews, article reproduction and research assistance

Since launch, Michael’s articles have been reproduced and referenced by many respected resources; some of which are listed below. Michael is available for interview and is happy to assist journalists in their research. Michael can be contacted here.

Articles from Green Living Tips may be reproduced, but these guidelines must be followed. If you wish to reproduce an article, but are unable to to follow any of the guidelines, please contact Michael before proceeding.

Audience demographics

Visitors to Green Living Tips tend to be consumers with families who are looking for ways to reduce their family’s environmental impact. While based in Australia, Green Living Tips audience is primarily of USA origin. (some statistics below provided by Google Analytics)

USA – 55%
Canada – 7%
UK – 7%
Australia – 7%

Unique visitors (as at September 2010) – av. 5,800 unique visitors per day

On any given day, 11% of Green Living Tips.com traffic are repeat visitors.

Newsletter statistics

As of September 2010, the Green Living Tips newsletter goes out to over 22,000 double opt-in confirmed subscribers, i.e. those who have had to go through a confirmation process to be added to the list, with 15 – 50 new subscribers currently being added daily. The newsletter is very well-received, achieving an average unique open rate of at least 20% each issue.

Content statistics

As of September 2010, Green Living Tips.com contains over 950 articles and blog posts, plus well over three thousand comments from visitors to the site.

Social networks

Green Living Tips has a presence on Twitter (2,000 + followers as at September 2010) and Facebook (3,500 + fans as at September 2010)

Sources of traffic

Green Living Tips receives traffic from a variety of online resources, search engines and through word of mouth. Next to no paid promotion of the site is carried out – the traffic is organic.

Mentions

Some of the many respected resources referencing  Michael’s articles and Green Living Tips include:

  • Friends Of The Earth (UK)
  • EcoSalon
  • The Ecologist
  • TreeHugger
  • Planet Green (Discovery Channel)
  • The Epoch Times
  • Vista Magazine
  • Cox Family of Newspapers
  • WSBTV
  • Green Daily
  • New York Times
  • The Age (Australia)
  • Stretcher.com
  • How to Get Married in Green – (book)
  • CSIRO Australia
  • eHow.com
  • ThePoint.com
  • Seed Magazine
  • Wikipedia
  • Move.com
  • Sacramento Bee
  • Dallas Morning News
  • TriplePundit
  • Scotland on Sunday
  • Wired
  • Ecologue
  • Plenty Magazine
  • Channel News Asia
  • Mother Earth News
  • Examiner
  • KHVH radio Honolulu
  • Mashable

Partnerships

Green Living Tips currently works with Trees for the Future; sponsoring the planting of trees in developing countries. Michael is always interested in exploring additional partnership opportunities.