I’ll admit it, I have a crush on Gillian Anderson, or should I say theX-Files’ Agent Scully. Yes, yes, I know the X-Files is no longer – I’vefinally come to terms with it, don’t rub it in :).
When I heard that Agent Scully had been blown up in a video about climate changecalled “No Pressure”; I thought there must be some mistake. AgentScully simply cannot be killed. Aliens couldn’t get her, The Men In Black failedas did all sorts of deranged folks, assorted ghouls and monsters over years!
It’s just not possible.
However, the news item was talking about Gillian Anderson – a mere mortal.Still, I couldn’t figure out why someone would do such a thing as myunderstanding was Gillian is rather pro-environment.
It seems her on-screen demise was for a good cause – a video encouraging peopleto do something about climate change by cutting their own carbon emissions.
Unfortunately, it wasn’t well received and if you watch it, you may beable to understand why. Gillian isn’t the only one blown up, acouple of school kids are as well.
WARNING: Contains scenes some may find gruesome.
The group behind the video, UK-based 10:10, wanted to bring a “critical issue back into the headlines whilst making people laugh.”
I really don’t know what I feel about this video. I understand No Pressure is meant to be comedy and parts of it appeal to my somewhat dark sense of humor, but this is the sort of thing I would expect from a group like PETA – the “shock” approach.
However, it has worked for PETA (well, they keep doing it anyway) and perhaps 10:10 thought it may do the same for their cause as well. One thing is for sure, the video is now getting a lot of coverage, even though the group has pulled it from their web site after various complaints.
Gillian wasn’t the only big name involved. Writer of Blackadder, Four Weddings and Notting Hill Richard Curtis lent his skills to the project, as did a high profile British soccer player. It’s my understanding that no-one was paid for their participation and the fact some of these stars were prepared to not be portrayed as environmental heroes or green spokespeople is a bit of a departure from the norm, so kudos to them for that anyway.
So what’s it all about:? 10:10 is about committing to reduce our carbon emissions by 10% starting this year, then working together to make it happen.
I’m not sure if “No Pressure” is the way to make it happen. The use of children was probably an unwise move and this may also give those in denial about climate change more fuel for the “lefty looney” fire – what are your thoughts?