The term “vegetarian butcher” mightn’t seem to make a lot of sense; but I think it’s a really clever approach.
Spoon’s Vegetarian Butcher seems to look like any other small butchery and it’s complete with a fake cow head hanging on the wall.
There are items with very meaty names such as Sunday Sausage, Seitan, Vienna Style Schnitzel, BBQ Burger Patties, Polenta, Sundried Tomato & Basil Sausage and Tasty Traditional Sausage – but there’s no actual meat to be seen.
Here’s what some of the fare looks like:
I’ll leave it at that as the pics are making me really hungry. That’s a very positive sign given I’m not a vegetarian; although I do dabble with mock meat. If these products taste as good as they look (and were a little easier to access), I’d be a convert; permanently.
While any association with the concept of meat may upset some; I think the key to changing an ” undesirable” behaviour is making a desirable behavior somewhat similar. Similar rituals and visual cues are really important – I certainly found that to be the case when giving up smoking last year.
Yes, it’s probably not as good as eating fresh bean sprouts or whatever and yes; perhaps some mock meat products are heavily processed and have some undesirable ingredients and yes, soy isn’t without its issues; but mock meat is an incredibly important stepping stone for many; including me.
Mock meat has come a long way in recent years and with the help of people such as vegetarian chef Suzy Spoon; it will continue to evolve and become more widely accepted.
By the way and on a related note, while switching to a vegetarian diet certainly has some bonuses for the environment, it can be a healthier lifestyle too *assuming* a proper diet. For example, recent research has found the risk of heart disease is 32% less for vegetarians.