Green Living Tips was launched in November 2006 and is operated by Michael Bloch - learn more about Michael here. If you're interested in advertising on Green Living Tips, you can learn more about advertising and sponsorship opportunities here.
Mission
Green Living Tips seeks to provide earth friendly living guides and environmental news to those wanting to understand the environmental challenges we face and how we can address those challenges as individuals; through changes in lifestyle and consumption patterns. Feedback mechanisms on the site allow for visitors to ask questions about topics covered and to share their own tips with others - this user involvement aspect is an integral part of Green Living Tips' success.
Interviews, article reproduction and research assistance
Since launch, Michael's articles have been reproduced and referenced by many respected resources; some of which are listed below. Michael is available for interview and is happy to assist journalists in their research. Michael can be contacted here.
Articles from Green Living Tips may be reproduced, but these guidelines must be followed. If you wish to reproduce an article, but are unable to to follow any of the guidelines, please contact Michael before proceeding.
Audience demographics
Visitors to Green Living Tips tend to be consumers with families who are looking for ways to reduce their family's environmental impact. While based in Australia, Green Living Tips audience is primarily of USA origin. (some statistics below provided by Google Analytics)
USA - 70%
Canada - 7%
Australia - 6%
UK - 5%
Unique visitors (as at May 2008) - av. 1933 unique visitors per day
Pages viewed per visit (as at May 2008) - av. 2+ pages per visit
Average time spent per visit (as at May 2008) - 2+ minutes
On any given day, 13% of Green Living Tips.com traffic are repeat visitors.
Newsletter statistics
As of May 2008, the Green Living Tips newsletter goes out every two weeks to approximately 5,300 double opt-in confirmed subscribers, i.e. those who have had to go through a confirmation process to be added to the list, with 15 - 50 new subscribers currently being added daily. The newsletter is very well-received, achieving an average unique open rate of at least 36% each issue.
Content statistics
As of late January 2008, Green Living Tips.com contains over 400 articles and blog posts, plus hundreds of comments from visitors to the site.
Sources of traffic
Green Living Tips receives traffic from a variety of online resources, search engines and through word of mouth. Next to no paid promotion of the site is carried out - the traffic is organic. Some of the many respected resources recently referencing Michael's articles and Green Living Tips include:
- TreeHugger
- Vista Magazine
- Cox Family of Newspapers
- WSBTV
- Green Daily
- Stretcher.com
- How to Get Married in Green - (book)
- CSIRO Australia
- eHow.com
- ThePoint.com
- Seed Magazine
- Wikipedia
- Move.com
- Sacramento Bee
- Dallas Morning News
- TriplePundit
- Scotland on Sunday
- Wired
Partnerships
Green Living Tips currently works with Trees for the Future; sponsoring the planting of trees in developing countries. Michael is always interested in exploring additional partnership opportunities.
