Green Living Tips was launched in November 2006 and is operated by Michael
Bloch - learn more about
Michael here. If you're interested in advertising on Green Living Tips, you
can learn more about advertising
and sponsorship opportunities here.
Mission
Green Living Tips seeks to provide earth friendly living guides and
environmental news to those wanting to understand the environmental challenges
we face and how we can address those challenges as individuals; through changes
in lifestyle and consumption patterns. Feedback mechanisms on the site allow for
visitors to ask questions about topics covered and to share their own tips with
others - this user involvement aspect is an integral part of Green Living Tips'
success.
Read
some reviews from GLT visitors and subscribers.
Interviews, article reproduction and research assistance
Since launch, Michael's articles have been reproduced and referenced by many
respected resources; some of which are listed below. Michael is available for
interview and is happy to assist journalists in their research. Michael
can be contacted here.
Articles from Green Living Tips may be reproduced, but these
guidelines must be followed. If you wish to reproduce an article, but are
unable to to follow any of the guidelines, please contact Michael before
proceeding.
Audience demographics
Visitors to Green Living Tips tend to be consumers with families who are
looking for ways to reduce their family's environmental impact. While based in
Australia, Green Living Tips audience is primarily of USA origin. (some
statistics below provided by Google Analytics)
USA - 55%
Canada - 7%
UK - 7%
Australia - 7%
Unique visitors (as at September 2010) - av. 5,800 unique visitors per
day
On any given day, 11% of Green Living Tips.com traffic are repeat visitors.
Newsletter statistics
As of September 2010, the Green Living Tips newsletter goes out to over
22,000 double opt-in confirmed subscribers, i.e. those who have had to go
through a confirmation process to be added to the list, with 15 - 50 new
subscribers currently being added daily. The newsletter is very well-received,
achieving an average unique open rate of at least 20% each issue.
Content statistics
As of September 2010, Green Living Tips.com contains over 950 articles
and blog posts, plus well over three thousand comments from visitors to the
site.
Social networks
Green Living Tips has a presence on Twitter (2,000 + followers as at
September 2010) and Facebook (3,500 + fans as at September 2010)
Sources of traffic
Green Living Tips receives traffic from a variety of online resources, search
engines and through word of mouth. Next to no paid promotion of the site is
carried out - the traffic is organic.
Mentions
Some of the many respected resources referencing Michael's articles and
Green Living Tips include:
- Friends Of The Earth (UK)
- EcoSalon
- The Ecologist
- TreeHugger
- Planet Green (Discovery Channel)
- The Epoch Times
- Vista Magazine
- Cox Family of Newspapers
- WSBTV
- Green Daily
- New York Times
- The Age (Australia)
- Stretcher.com
- How to Get Married in Green - (book)
- CSIRO Australia
- eHow.com
- ThePoint.com
- Seed Magazine
- Wikipedia
- Move.com
- Sacramento Bee
- Dallas Morning News
- TriplePundit
- Scotland on Sunday
- Wired
- Ecologue
- Plenty Magazine
- Channel News Asia
- Mother Earth News
- Examiner
- KHVH radio Honolulu
- Mashable
Partnerships
Green Living Tips currently works with Trees
for the Future; sponsoring the planting of trees in developing countries.
Michael is always interested in exploring additional partnership opportunities.
