You may remember Annie Leonard's video from 2007, The Story of Stuff which
sought to raise awareness (and did so very effectively) about consumption.
Annie's back with another great video - The Story Of Cosmetics. While
focusing more on human health, the parallels to the detrimental effects of
chemically ladened cosmetics on the environment aren't hard to
draw.
The video was released just a few hours ago and examines the use of toxic
chemicals in personal care products, such as shampoo, cosmetics and deodorants.
It's not just an exposure of what those industries are putting into these
products, it outlines ways we can get them away from hazardous chemicals and
towards safer, greener alternatives.
One of the very interesting points made in The Story of Cosmetics is the
excuse offered by companies of only using small amounts of questionable
chemicals, but not taking into account the number of different products people
use which dramatically boosts the amount of exposure, not to mention the unknown
interactions with other chemicals. Another interesting point was the use of the
terms "natural" and "organic" in these products meaning very
little.
Made in partnership with The Campaign for Safe Cosmetics, a national coalition working to protect the health of consumers and workers,
The Story of Cosmetics is sure to fuel a great deal of debate - and that's a
good thing.
If you haven't viewed Annie's previous video, you can view The
Story Of Stuff here.
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