I feel greatly for those who have lost pets through recent episodes of tainted food; but perhaps those pets didn't die in vain.

In addition to the generally increased interest in greening just about every aspect of our lives; USA consumer concern in relation to pet food safety after the very high profile pet food recalls earlier this year has sparked massive growth in the natural pet product industry.

The market for natural pet products is predicted to grow from $1.3 billion in 2007 to $2.5 billion in 2012 according to a report from Packaged Facts. The market research company believes total 2007 tracked sales of natural pet food will attain a level of approximately $180 million - that's a 500% increase compared to 2006.

Even items such as natural cat litter has seen a 15% compound annual growth rate from 2002 to 2007.

Packaged Facts states that green pet frenzy has seen not just organic pet foods becoming more commonplace but organic plus statements from manufacturers that their goods are "human-grade", sourced locally or comprising of 100% U.S. sourced ingredients. Terms such as sustainable, fair trade and cruelty-free are also appearing with growing frequency.

It seems that an amazing 48% of households with dogs and/or cats in the USA are now seeking out natural or environmentally-friendly products. It's certainly a good time to be in the business of selling natural pet products and there's benefits for consumers too - increased range and increased production should see prices drop. But consumers do need to proceed with care and investigate the claims of pet product companies as greenwashing will no doubt be a problem. Greenwashing is the practice of deliberating misleading people about business environmental practices.

Since starting Green Living Tips, I look at our dog's toys and food in an entirely different light. We're more concerned about the plastics, the paints on the plastic (lead) and what is in the food we feed them. My partner just removed some toys she was concerned about and I'm thinking a good old fashioned stick is as good a chew-toy as any; as long as it's not brought in the house.

I can feel an article on natural pet treats and enviromentally friendly pet toys coming on - time to do some research :). Now, where's my recipe for home made Schmackos gone...